5 Display Advertising Mistakes You Should Avoid

5 Avoid Mistakes for a Perfect Campaign – If you are a digital advertiser actively campaigning, you have probably experienced both success and failure in search engine advertising campaigns such as Google.

Display 5 avoid advertising errors

We know that all premium search engines offer many opportunities to place ads anywhere, but it’s just as important to know that millions of users have opted for the ad blocking service.

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You may have reviewed and implemented many OOH ads, but here are some common mistakes you should stop immediately to maximize return on investment and minimize the cost of OOH ads:

Error 1: The banner ad does not refer to thelanding page.

While deceptive FTCs make your customers click on a link to see what’s in store for them, once they click on the ad, they are redirected to a home page where the product is something that wouldn’t surprise them.

Most digital marketing companies in Mumbai, Delhi or elsewhere avoid these tempting advertising campaigns to avoid a bad reputation with their customers in the long run. In any case, you should always run conversion targeted ads to make the sale happen.

Error 2: Your main objective is TRC and the return of the product takes a back seat.

If you have studied the average CTR (click through rate), you probably think that your campaigns will not be successful if your CTR is low.

The average CTR for posted ads is about 0.09%. If you get close to this figure, it is natural that many people think that their advertising campaigns have failed. However, the good news is that even without a high CTR, you can still get a good return on your investment.

Although CTR plays a crucial role in improving the visibility of a product on a landing page, it only makes sense if you have a sorted ROI and the people who see the ad actually buy the product.

Error 3: Non-execution of A/B tests

In fact, using only one advertising option for your advertising campaigns is one of the most common errors in out-of-home advertising that can cost you money and may not bring the desired results for your advertising campaign.

It is important to run different advertising variants for the same product and analyze which campaign works well for the specific product you are promoting on the homepage. A/B testing is one of the best strategies to analyze your target audience and then make the ad copy that works best.

Error 4: Advertising on irrelevant pages

If your product is related to cosmetics and you put it on real estate advertising sites, not only will you lose your budget campaigns, but the results will be really bad.

It can also damage your brand image and give you bad reviews due to poor placement of ads in displays. This poor advertising placement can be more damaging to your brand than no advertising at all.

It is always advisable to run advertising campaigns on websites related to the product you are selling. This helps us to maximize revenues and optimize the advertising costs associated with planning the advertising placement budget.

Error 5: Changing advertisements that are only compatible with the office

In any case, choosing only one type of ad placement is a serious mistake that all digital marketers in Mumbai should avoid. Currently, all users only use the Internet via their smartphone.

It is therefore advisable to broadcast advertisements that are suitable for both mobile phones and desktop computers. The use of the two modes of advertising thus makes it possible to focus on the right audience. To ensure maximum ROI, you need to involve users in all modes, including desktop, tablet and smartphone.

You must ensure that the ad is compatible with all modes by which the copy of the ad reaches the customer. A false image can cost you much more than you can expect from a campaign.


Even if you don’t know the perfect techniques to make your advertising campaign successful, you should avoid these common display advertising errors, which can have a negative impact on your brand image.

The success rate of an advertising campaign depends entirely on user behaviour and the area you are targeting. That’s why you have to go through trial and error to find out what works for you and eliminate what doesn’t work.

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